The great Canadian ad scam

In this critical challenge, students examine primary source documents to find evidence of immigrants' impressions of Canada and challenges they faced when they arrived, then compare these findings with the portrayal of Canada in government marketing campaigns. Students then determine the degree to which Canada was accurately portrayed by marketers. This is a follow-up to the critical challenge Marketing Canada.

Subjects:
History, Social studies
Targeted grade range:
Middle (7-9), Senior (10-12)
Intended User:
Teacher
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