Ready, camera, action!

In this three-part critical challenge, students first review the concept of local food and identify two prime target markets for a local food campaign. After creating a profile of one target market and examining effective promotion practices, students create an effective public service announcement (PSA) to promote local food to the selected market. Finally, students provide a peer critique of another group's PSA.

Subjects:
Health / Career / Family studies
Targeted grade range:
Middle (7-9), Senior (10-12)
Intended User:
Teacher
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